2. It’ll Always be Associated With ‘Jolie Madame’
When the fashion house first launched in the 1950s, it was known for a style of clothing called “Jolie Madame.” This term was defined as pieces that were elegantly and magnificently made. To further attach itself to this term, Balmain released a Leather fragrance for women called Jolie Madame by Pierre Balmain.
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