Heid Klum has designed a fashion line that will be sold at the German supermarket chain Lidl. The chain will be opening in the United States in June, and the clothing line was planned to coincide with that release.
The supermarket chain is planning to release 20 stores this summer starting with a location in North Carolina. Within the next year, they are planning on opening 80 more.
Heidi released a statement about the collaboration.
“Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection and can’t wait for you to see it.”
Lidl is also planning to open offer different clothing lines and will host “Lidl Fashion Weeks” where they show off the goods. The concept of Lidl is comparable to a blend between stores like Trader Joe’s, Walmart, and Target.