From The Grave: Highest Earning Celebrities

8. Einstein’s Been Dead For 60 Years, Still Making Millions

Einstein, the father of relativity, passed away in 1955. The theoretical physicist doesn’t have any living heirs. He left of all his personal papers, intellectual property rights and his image rights to the Hebrew University of Jerusalem. The university has since hired a company called Greenlight to manage these rights and grant permission for the use of Einstein paraphernalia such as puzzles, mugs, calendars and action figures. One of the biggest revenue earners has been Disney’s line of Baby Einstein products including educational games, music products, toys and DVDs. One Israeli telephone company was charged $100,000 to use Einstein’s name in their advertising slogan. Nearly 60 years since his death and Einstein’s estate still makes about $10 million every year.