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3. Drake

Rapper Drake started a fashion line called OVO (October’s Very Own) that sells clothing for both men and women. The line is a lot of basics like hoodies, sweats and t-shirts. He’s made some very specific choices with the line, saying in an interview with Complex: “I want people to be a part of our movement, I just want it to be right. And everybody else wants me to make it with the cheaper fabric and put it in Macy’s and ‘Oh don’t worry we will make 100 million in the first year.’ Naw, f*ck you, because that’s not what we are about. I’m not ready for OVO to be that. Because OVO is still something I represent.”

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