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2. Eric Violette – The FreeCreditReport.com Singer

How did FreeCreditReport.com try to break through the clutter and make a credit report service compelling? They went for a memorable musical meme, hiring guitar-strumming singer Eric Violette and band to create casual catchy jingles through multiple musical themes. The broke hipster musician concept worked, and the campaign has been a big success. The French Canadian singer’s voice is actually dubbed so his accent doesn’t distract from the message (the Milli Vanilli of the commercial world!). In real life, Violette is the lead singer of an edgy rock band called God Against God, influenced by Nine Inch Nails and Rage Against the Machine, but his work in the FreeCreditReport ads pays the bills.

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eric violette
www.youtube.com
eric violette
http://www.newsforants.com/

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