‘Die Hard’ Helps Legitimize the Grumpy Action Hero at the Box Office
When Die Hard was released in 1988, no one expected it to be a an enormous success. Bruce Willis was coming off two big bombs, so the studio was hesitant to even connect him with the film. As a result, when the trailer dropped, Willis himself was hardly in it. Though it was number three in its first weekend, its eventual popularity earned it a huge $83 million at the American box office.

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