Gwyneth Paltrow Doesn’t Always Know What Goes on Goop

Gwenyth Paltrow started the lifestyle brand Goop, but that doesn’t always mean that she knows what’s being shared on the website. This week the star made an appearance on Jimmy Kimmel Live! where she was asked about a recent article Goop posted.

“So one of the things we like to do on Goop is find what the alternative world says about feeling good in the modern-day world. So, earthing — I don’t actually know that much about earthing, and it came out of me not knowing anything about earthing but hearing about it. They say that we lost touch with sort of being barefoot in the earth, and there’s some sort of electromagnetic thing that we’re missing. It’s good to take your shoes off and walk in the grass. I don’t know what the f— we talk about!”

Gwenyth is very aware of the perception that some people have about her site and uses takes opportunities to joke about. She recently did so on a video about her upcoming In Goop Health wellness summit.

“You’re probably thinking this is one of those crazy upscale events where we drink kale smoothies and get stung by bees on purpose. And you’re right, it is. But it’s so much more than that…a wellness summit to end all wellness summits if you will.”