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Gwyneth Paltrow’s Goop Accused of Making ‘Inappropriate Health Claims’

Gwyneth Paltrow’s lifestyle brand Goop has been accused by a watchdog of making “inappropriate health claims” and having “deceptive marketing” tactics. The nonprofit Truth in Advertising or TINA is asking lawmakers to stop the site.

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TINA says that they found 50 different products being sold on the site that claimed to “treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments, ranging from depression, anxiety, and insomnia, to infertility, uterine prolapse, and arthritis, just to name a few.”

The Truth in Advertising executive director Bonnie Patten released a statement about Goop’s tactics.

“Marketing products as having the ability to treat diseases and disorders not only violates established law but is a terribly deceptive marketing ploy that is being used by Goop to exploit women for its own financial gain. Goop needs to stop its misleading profits-over-people marketing immediately.”

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