According to Kris Jenner, Kylie Jenner’s cosmetics company is already worth $420 million. The brand launched only 18 months ago has been increasing in sales.
The 20-year-old first released her lip kits in 2015 as a test before even naming her company. They sold out instantly and have continued to do so at each release.
“In the beginning I didn’t really know what my vision was. I didn’t know if I wanted to keep my whole line the same, consistent. And then I think I realized over time that I like to switch it up, so I just wanted, that’s where I kind of started creating my collections and just changing all my vials pink if I wanted to and doing fun unit cartons and just really, just having fun with the line. Launch day, I refreshed the page about a minute after we launched and everything was sold out. I thought there was a glitch at first.”
Kris also spoke out about Kylie success.
“I think people were surprised that the brand is so successful because it’s something that Kylie’s created but didn’t really expect the whole business to be the perfect storm. One they tried it, saw it, wore it, were able to experiment with it, and it’s such a great product and it’s so well done, it just kind of exploded and I think that people were thinking, ‘Oh, OK, is she really a player in this business?’ And I think she proved that she is.
“Kylie is hardworking, creative, focused and she has the most amazing work ethic of anybody I’d ever met in my life and she really considers this her true passion, but an honor and a huge responsibility. And I see that and I think, ‘This is my little mogul. She’s amazing.'”
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