To Top

SF City Attorney Intent On Collaring Bieber’s ‘Guerilla’ Marketing Team

San Francisco City Attorney Dennis Herrera is a man on a mission. The litigator is dead set on hunting down the punks responsible for the marketing campaign behind Justin Bieber’s newest album, “Purpose”. You see, in order to help drum up enthusiasm for the Biebs latest opus, the marketing team behind the project decided to spray paint the phrases “Justin Bieber,” “Purpose” and “#Nov13,” at various points around the city.

According to the article from Reuters, Herrera sent a letter to executives at Def Jam Recordings and Universal Music Group, Bieber’s label, in which he stated, “Our sidewalks in San Francisco are not canvasses for corporate advertising.”

Herrera went on to state that once he had apprehended the vandals, he would “aggressively pursue all available penalties and costs from those responsible.”

While it may be easy to picture Herrera in a button down cardigan and shaking his fist from the safety of a rickety porch, he may not be the uncool nerd that his quotes paint him to be. San Francisco has had repeated issues with this kind of viral marketing in the past, which, when added to their native graffiti artist population, amounts to a $20 million dollar a year issue.

Herrera has claimed that — in accordance with current city laws — “each instance of graffiti could run up to $2,500.” It looks like Bieber better save some of his “Purpose” album money for some soap and warm water.

More in News

  • Sophie Turner Quitting Acting

    The Game of Thrones actress has been done filming Season 8 since last summer, and apparently she’s been on a hiatus...

    Katie RosbottomApril 17, 2019
  • Hoda Kotb Adopts Her Second Child

    Following Tuesday morning’s episode of Today, the co-anchor announced via phone that she has adopted a second child, a daughter named...

    Katie RosbottomApril 16, 2019
  • Wendy Williams Files for Divorce

    Yesterday, it was confirmed that the daytime talk show host has officially filed for divorce from her husband of over two...

    Katie RosbottomApril 12, 2019
  • Nipsey Hussle Memorial Service Draws Thousands

    The late rapper’s ‘Celebration of Life’ is taking place at the Staples Center today, and TMZ is live streaming what’s expected...

    Katie RosbottomApril 11, 2019
  • Charles Van Doren Dead at 93

    Charles Van Doren, one of the most infamous TV game show contestants of all time, has passed away.   According to...

    Katie RosbottomApril 10, 2019
  • Kim Kardashian Taking Bar Exam in 2022

    The reality star has plans to follow in her father Robert Kardashian’s footsteps by becoming an attorney, and she’s aiming to...

    Katie RosbottomApril 10, 2019