Soaring film budgets have made investing in movies more of a gamble than ever before, but iScreeningRoom is out to change that. The screening service transplants pre-release Hollywood films to the internet for viewing by a diverse array of audience members. The benefits of iScreeningRoom could save Hollywood millions and cut down on piracy.
Traditionally, film screenings are held months in advance of the official release. Solicited audience members file into a theater to watch a rough cut of an upcoming film. Then, audiences give their impressions. From there, filmmakers determine whether a movie needs reshoots or editing touches. The process is costly, typically running around $25,000. iScreeningRoom costs about ten grand.
Launched last year by dubious internet icon Sean Parker, there are more benefits to iScreeningRoom beyond the obvious cost-saving implications. By working online, iScreeningRoom can incorporate feedback from more diverse audiences than traditional methods. That’s one of the reasons that CTO Scott DeSapio told Forbes that iScreeningRoom feedback tends to be 30 percent more accurate than old-school screening methods.
Not everyone loves iScreeningRoom. Theater chains don’t appreciate another hurdle in the race to keep audiences in the cinema. Producers who receive negative feedback claim that the lack of a “shared experience” deflates movie scores. For the most part, however, the technology behind iScreeningRoom just might be a game changer for the ways that movies are screened and ultimately refined.
More in News
Sophie Turner Quitting Acting
The Game of Thrones actress has been done filming Season 8 since last summer, and apparently she’s been on a hiatus...April 17, 2019
Hoda Kotb Adopts Her Second Child
Following Tuesday morning’s episode of Today, the co-anchor announced via phone that she has adopted a second child, a daughter named...April 16, 2019
Wendy Williams Files for Divorce
Yesterday, it was confirmed that the daytime talk show host has officially filed for divorce from her husband of over two...April 12, 2019
Nipsey Hussle Memorial Service Draws Thousands
The late rapper’s ‘Celebration of Life’ is taking place at the Staples Center today, and TMZ is live streaming what’s expected...April 11, 2019
Charles Van Doren Dead at 93
Charles Van Doren, one of the most infamous TV game show contestants of all time, has passed away. Advertisement According...April 10, 2019
Kim Kardashian Taking Bar Exam in 2022
The reality star has plans to follow in her father Robert Kardashian’s footsteps by becoming an attorney, and she’s aiming to...April 10, 2019