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The Birth of the Blockbuster Had a Killer Bite

That whole “spending time outdoors” thing got a big kick in the gut with the release of Steven Spielberg’s 1975 classic, Jaws. The film about a killer shark had a way of scaring people off the beaches — and into movie theaters. The company releasing Jaws, Universal Pictures, saw the wide open summer movie season as an opportunity to take over the box office. They launched a huge marketing campaign to great success, quickly launching Jaws into the stratosphere as the highest grossing movie in US history. Okay, it probably didn’t hurt that the movie was incredible — something that wouldn’t hold true for future blockbuster films.


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