To Top

Leonardo DiCaprio has reportedly invested in a startup called Qloo that calls itself a “cultural recommendations engine.” In the past the actor and activist has invested in projects such as an Amazonian tea company, a garbage company, and a mattress startup.

Qloo is basically a helper for the advertisers out there who want to know even more details about their targeted audience. The company sorts through tons of data to map “the taste genome” and comes up with more specific information that could help advertisers.

One example is that the startup can figure out the music tastes of Warrior fans versus Cleveland ones. Being in the midst of the NBA playoffs, that is some pretty useful information. They figured out for example that the Warriors fans are more partial to Drake while fans of the Cavs are more fond of Lil Wayne. Unsurprisingly the two groups share common interests in pizza and Sports Center.

Qloo has already made it through its first round of investments, bringing in $4.5 million which is what Leo contributed to. Along with Leo and some angel investors, the company is also being backed by the Starwood Hotels founder Barry Sternlicht, Pierre Lagrange of GLG Partners, and Adriaan Ligtenberg’s AllMobile Fund.

More in News

  • Sophie Turner Quitting Acting

    The Game of Thrones actress has been done filming Season 8 since last summer, and apparently she’s been on a hiatus...

    Katie RosbottomApril 17, 2019
  • Hoda Kotb Adopts Her Second Child

    Following Tuesday morning’s episode of Today, the co-anchor announced via phone that she has adopted a second child, a daughter named...

    Katie RosbottomApril 16, 2019
  • Wendy Williams Files for Divorce

    Yesterday, it was confirmed that the daytime talk show host has officially filed for divorce from her husband of over two...

    Katie RosbottomApril 12, 2019
  • Nipsey Hussle Memorial Service Draws Thousands

    The late rapper’s ‘Celebration of Life’ is taking place at the Staples Center today, and TMZ is live streaming what’s expected...

    Katie RosbottomApril 11, 2019
  • Charles Van Doren Dead at 93

    Charles Van Doren, one of the most infamous TV game show contestants of all time, has passed away.   According to...

    Katie RosbottomApril 10, 2019
  • Kim Kardashian Taking Bar Exam in 2022

    The reality star has plans to follow in her father Robert Kardashian’s footsteps by becoming an attorney, and she’s aiming to...

    Katie RosbottomApril 10, 2019