NBC’s new show for Snapchat has already received 29 million viewers since mid-July. The news show Stay Tuned airs twice a day on the social media platform and is the first of its kind.
The show is hosted by Savannah Sellers and Gadi Schwartz. In addition to the twice daily news briefs, the show also shared breaking news segments. According to Snapchat around 40 percent of the viewers are regulars who watch at least three times a week.
Over 60 percent of that audience happens to be under the age of 25, which is unique for news based shows. NBC and many other news channels have had trouble bringing in younger audiences, so this move is an interesting one.
One difference however, is that the advertising rates for Snapchat are not a high as on network, so it will be interesting to see how this trend progresses.
More in News
Demi Lovato Remains in the Hospital After Overdosing Last Week
Demi Lovato is still in the hospital following an overdose that took place last week. The star is still expected to...July 31, 2018
Madonna Launches a Malawi Fundraiser to Celebrate 60th Birthday
Madonna is launching a fundraiser for Malawi in celebration of her 60th birthday. The fundraiser will be held online in partnership...July 31, 2018
Kesha Documentary Heading to Apple Music
A Kesha documentary will soon be released on Apple music. The project is entitled Rainbow – The Film, and will provide...July 30, 2018
Justin Bieber Hints that a Wedding is Just Around the Corner
Justin Bieber has hinted that his wedding to Hailey Baldwin is just around the corner. A paparazzi recently asked the singer...July 30, 2018
Netflix Announces Four More Original TV Shows
Netflix has announced that they will be adding four more original TV shows. One of the new shows is called Madam...July 30, 2018
Kristen Stewart Joins the Cast of the ‘Charlie’s Angels’ Reboot
Kristen Stewart will officially be joining the cast of the Charlie’s Angels reboot, which will be directed by Elizabeth Banks. Other...July 27, 2018