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Selena Gomez is the face of the new Coach campaign. Selena shared that she has long been a fan of the brand.

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“Coach was actually one of my first designer purchases. Where I’m from in Texas, Coach was the must-have brand. I remember saving up with my cousin, Priscilla, to get matching wallets.”

The site offers Selena’s favorite Coach picks which include watches, purses, jewelry, shoes, and clothing. The creative director of the shot was Stuart Vevers, who just joined Coach’s creative department last year. He spoke about Selena being the perfect addition.

“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course. To me, she speaks to a generation; she connects.”

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